Choosing the "right" type of client, and keeping them
"Mark has been my personal trainer for over eight years. His passion and commitment to me has been extraordinary. As chairman of Anderson Erickson Dairy and the Des Moines International Airport , I feel that I know plenty about marketing strategies. Mark has dominated the personal training field, and he's dominated it in Des Moines, Iowa . This has come from his ability to market himself, and his business in an area of the country where others can't. I wish he was a part of my marketing team. He's at the very top of his game!"
Jim EricksonChairman Anderson Erickson DairyChairman Des Moines International Airport |
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Question: Many potential clients and some of my long term clients are becoming more and more worried about the economy. What can I do to overcome a potential client’s objection to hire me, and how can I deter a current client from quitting due to fear of the current economy? Greg WestergaardPersonal trainerAspen Athletic Clubs Answer: Great question Greg. The economy is a huge topic these days. You can’t go anywhere without hearing someone talk about it. Many people are very worried about their future. My advice to you relating to your question is that these people that are so worried about the economy are not the type of client you want anyways, even if they’re one of your long term clients. You need clients that can .... |
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How to Market a Personal TrainerAre you happy with where your personal training business is at and where your client base is headed? Do you feel that you have enough clients? Maybe you're getting tired of hovering around the main desk of the fitness club, or giving out free health assessments when you could and should be making at least $50 per hour doing what you're passionate about... personal training. Isn't that what you went to college for or are receiving that PT certification for? Everyone I know says that the main thing they want out of life is to be happy. I read an interesting book this week titled “The 4-Hour Work Week” by Timothy Ferris. It really touched on this topic, so I decided to add his wisdom here. If this is how you feel, then let me ask you a question. What is the opposite of happiness? Most people would answer sadness, but this is the wrong answer. The correct answer is boredom. Boredom is the opposite of happiness. Think about it. When are you the least happy? Is it when you're folding those towels or doing those free training sessions? Maybe it's when you're doing those terrific health club personal training deals like, "buy 10 sessions and get 10 free." The problem is that the fitness club is already taking half your money, so you're making a measly $12.50 a session. My point is that you won't be bored (unhappy) when you are passionate and excited about your job and your life. This is happiness! Am I am here to help you achieve this goal, while getting the pay for personal training that you deserve! If I can achieve this in Des Moines, Iowa; I think you can achieve it anywhere. When you join my site, I'll not only help you create more passion, excitement, and happiness in your life and your job of personal training, but I'll also make sure you make a hell of a lot of money at the same time!! We all want to do a job we love and make a good living doing it. There's absolutely no reason personal trainers shouldn't be doing a minimum of 30 training sessions per week. As my bio states, I am a very busy personal trainer. I average 50-60 sessions... |
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Question: I’m not sure how to go about getting referrals from my current clients, and how I should contact them once I get them. What would you advise me to do? Traci RobinsonPersonal trainerWest Des Moines, Iowa
Answer:
This is probably one of the biggest questions a trainer could ever have, so I’m glad you asked this Traci. I think the first thing you need to do is ...... |
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